Foodly Experts
Learn how to sell sliced cake can greatly benefit your business, as it is one of the great trends to diversify this sale, which only tends to grow.
This type of product has great output because its consumption is more practical and cheaper, since the customer does not need to buy a whole cake to satisfy his desire for a cake.
However, you need to consider some elements that can further boost your sales. Want to find out what they are? So let’s check it out now!
Contenus
How to sell sliced cake and be profitable
The truth is that cake variations, either cake in the pot, per kg or in slice, are just the evolution of a market that seeks innovation.
However, this does not mean that people stopped buying whole recipes, but it is related to the search for ease of consumption and possibilities to spend less.
No wonder, many entrepreneurs noticed this trend and rushed to bring this new option to their customers. If you’re still in doubt, know that people have one of the best acceptances.
I usually say that there are 4 points you should consider for this product that impact sales:
- Diversity of flavors.
- Quality recipes.
- Perfect combinations of filling and dough.
- Really differentiated packaging.
There is no secret about how to sell slice cake, as it is nothing more than creating your usual recipes, but dividing into equal pieces, improving the look and delighting customers.
For example, if you already have a cake sale business it’s even easier to incorporate sliced cake, just insert it into the daily lives of customers, create a champion advertisement and meet consumer demand.
If you’re wondering how much to charge per slice, I’ve created an exclusive topic for pricing!
How much can I sell a piece of cake?
THE product pricing it is one of the most important steps, because this is where you ensure a fair price to the customer, while still considering your profit.
The first step is to add all the ingredients together. To make it easier, put in a list or spreadsheet all the ingredients that go in the recipe and the value that each one represents, thus generating the cost of the recipe.
Also consider indirect costs, such as energy, gas, water and gasoline, for example. Also, and most importantly, put your profit percentage on the total product.
Then define the specifications of the slices you want to sell and understand how many pieces you can take from an entire recipe. Finally, divide the total sum of cake production and indirect costs and profit by the amount of slices, thus obtaining an average amount to be charged.
Let’s go to a practical example?
Let’s assume your recipe costs $30.00. You can easily charge 3 times more, because that way you pay the revenue amount, the indirect costs and allows you to identify your margin, that is, it covers R$90.00.
The proportion of the number of slices per round cake is more or less as follows:
- 15cm recipe: 10 slices
- 20cm recipe: 14 slices
- 25cm cake: 18 slices
- 30cm cake: 22 to 25 slices
So, assuming the entire 20cm cake costs R$90.00 and you divide this amount by 14 slices, each slice will cost approximately R$6.50. However, assess your market, your competition and only after that price definitively.
After all, this margin is quite elastic and can increase in some cases, resulting in greater profitability.
10 best flavors to sell sliced cake
- Cake with fruit filling
- pineapple with coconut
- Strawberry with white chocolate
- well married
- mother-in-law cake
- Brigadier
- Girl spit
- Creamy kiss truffle filling
- Dulce de leche with walnut pieces
- sensation cake
3 Tips to Increase Slice Cake Sales
1. Offer variety but wisely
One of the great differentials of sliced cake is the diversity of flavors you can offer. However, research in your region which are the most popular combinations, after that you must define which cakes to create.
Remember: diversification is a good strategy only when there is demand for what you offer!
2. Only use high quality ingredients
Essential in a good cake recipe, quality ingredients make all the difference. After all, it is the flavor of your product that makes the customer loyal to your business. Balance the final cost with the ability to add more quality whenever possible.
3. Careful presentation
If there’s one factor that makes you sell more or less – besides the flavor – it’s the sliced cake packaging. Create your own brand, with personalized labels, expiration information, consumption tips and packaging that favor the product’s look. This combination is a champion to attract the public.
Finally, never stop investing in your learning, as it is through it that you can truly become a professional, add more value to your business and show the customer that you have mastered what he consumes.
With that, my last suggestion is for you to check out the Professional Homemade Cakes Course. In addition to more than 100 recipes and cooking tricks, you will learn the management part of the business, an essential element to leverage sales. Check it out later!
I really hope you enjoyed my tips, share it to help more people and friends. To the next!
