Foodly Experts
One of the biggest mistakes of those who sell cakes is working illegally. In addition to causing serious losses, it can ruin your business. Therefore, it is essential to know details of how to legalize the homemade cake business.
Every Brazilian knows that the legalization of the enterprise can result in taxes and reduction of earnings, but without this, it is impossible to make the business grow in a healthy way, especially in the eyes of attentive customers.
Based on this scenario, I’m going to show you the right way to be properly legalized and, thus, conquer your space in the market every day!
Contenus
How to Legalize the Homemade Cake Business Safely
People often start entrepreneurs not because they are looking for their own business, but because of the lack of opportunities in the job market. This scenario is one of the main motivators for the new entrepreneur to leave legalization aside.
However, I need to tell you: being properly legalized can become a competitive advantage to strengthen your brand among competitors. 😉
With that, you need to register with the necessary and legal agencies of your state to obtain the National Register of Legal Entities (CNPJ).
The second step is to visit the city hall of your city to obtain the Operating Permit, in addition to the operating permit.
All of this will allow you to be able to issue invoices and be eligible to pay taxes related to the area of operation, in this case, in the food sector. Briefly, you will need documents such as:
- CNPJ.
- Certified copy of CPF and RG.
- Documentation at the municipality’s Board of Trade.
- Property tax on the property used in the business.
- Copy of the Lease or Purchase and Sale Agreement.
- Registration with the State Secretariat of Finance.
- Business Permit issued by the city.
- Meet other obligations that your city requires.
Being fully formalized should be a source of pride and, you can bet, every customer who shares the vision of honesty will certainly value your new business.
EXTRA TIP: as you are entering one of the sectors with strict requirements, it is essential to comply with the guidelines imposed by Anvisa. Visit the National Health Surveillance Agency website to learn the details and anticipate their formalization.
Which steps guarantee better results, growth and sales?
As this is a constantly evolving trend, people tend to believe that there is a magic recipe for having a successful homemade cake business, when in fact it all comes down to hard work, quality products and a lot of commitment.
What you can do to really differentiate yourself is to put some actions into practice, in order to encourage your customers to consume more every day.
I’ve separated 5 practical tips and, since we’re talking about legalization, it all starts with planning. Come on?
1 – Have the best planning in the market
If you only take advantage of the boom that is the sale of homemade cakes, it may not be the most accurate strategy.
In addition to being completely undirected, you will be putting at risk your initial investment which, in many cases, is the only one available to try to gain a foothold in the market.
In this way, establish objectives and goals, means of dissemination and what kinds of cakes to work, in order to gather information to create the best brand for your bake sale.
2 – Create top quality homemade cakes
Think of it this way: with normal and uncreative cakes the market is full, including people looking for something more. Therefore, quality has to be the flagship of your business.
Prioritize high-quality ingredients, utensils that streamline production with efficiency, and packaging that conveys the essence of your brand, so that customers catch their eye and know that it’s your cake.
3 – Spend time on product dissemination
If access to smartphones, computers and the internet is so easy and fast today, why not take advantage of the opportunities that only the digital universe offers?
Create simple but true campaigns to promote on Facebook, Instagram and, if possible, create a YouTube channel to publish videos of your business preparations, tips and news.
4 – Have you thought about putting together a homemade cake delivery?
With the pandemic on the rise, many entrepreneurs saw a great opportunity to serve customers from the comfort of their homes. Therefore, evaluate and align a cake delivery service to the advertising plan.
This strategy opens up room to diversify in packaging and pampering to customers, showing that your business is able to overcome any and all challenges. Brand resilience is a quality that is highly appreciated by customers.
5 – Invest in your knowledge as a professional
Finally, I left one of the most important tips for anyone thinking about legalizing and starting their own cake business, which is the constant search for professional training.
Knowing different techniques, exclusive recipes and tricks that add value to cakes is the right way to increase your success. That’s why I highly recommend that you check out the Professional Homemade Cakes Course.
The course will help you in all stages of consolidating your business in the market, offering more than 100 recipes, but also focusing on the managerial and operational part of the processes. Don’t miss this opportunity and check it out later, okay?
I really hope you liked my tips and that they can be useful to formalize correctly. Share the tips so you can help others. To the next!
